---
title: "Emails: Template Button Overview"
description: The Button element in Ripple’s email templates allows you to create clickable buttons that perform specific actions—such as directing participants to a website, survey, email, or phone call. This feature is ideal for driving participant engagement and simplifying calls to action (CTAs) within your email communications.
---

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June 15, 2026

# Emails: Template Button Overview

The **Button** element in Ripple’s email templates allows you to create clickable buttons that perform specific actions—such as directing participants to a website, survey, email, or phone call. This feature is ideal for driving participant engagement and simplifying calls to action (CTAs) within your email communications.

![](https://support.enrollnow.io/hs-fs/hubfs/Rich%20Text%20Pasting/google-1744658814120.png?width=624&height=268&name=google-1744658814120.png)

### **Adding a Button to an Email Template**

To insert a button into your email template:

1. Open the **Content** tab in the email editor.
2. Click the **Button** icon.
3. Drag and drop the Button element into your email layout.

![](https://support.enrollnow.io/hs-fs/hubfs/Rich%20Text%20Pasting/google-1744658832657.gif?width=624&height=268&name=google-1744658832657.gif)

### **Button Customization Options**

#### **Smart Buttons (Desktop Only)**

The **Smart Button** feature helps enhance your button text using AI-generated suggestions. After entering your text:

- Select from AI-recommended options to improve clarity or tone.
- Select a Preferred option (red)
- Adjust the style to match your message (e.g., friendly, professional, witty). (green)

> **Note:** Smart Button functionality is not available in Mobile mode.

![](https://support.enrollnow.io/hs-fs/hubfs/Rich%20Text%20Pasting/google-1744658885410.png?width=624&height=276&name=google-1744658885410.png)

#### **Action Settings**

Define the button’s behavior when clicked by selecting one of the following actions:

- **Open Website** – Redirects to a specified URL (choose whether it opens in the same or a new tab).
- **Send Email** – Opens the recipient’s email client with a pre-filled address, subject, and message body.
- **Call Phone Number** – Initiates a phone call (when clicked on a mobile device).

: ![](https://support.enrollnow.io/hs-fs/hubfs/Rich%20Text%20Pasting/google-1744659065839.png?width=624&height=280&name=google-1744659065839.png)

***Warning***

⚠️ **Important:** The **Send Email** and **Call Phone Number** actions may not work on all email clients or devices. If reliability is critical, consider using a traditional hyperlink instead.

### **Design and Layout Settings**

#### **Button Appearance**

Customize your button's look and feel using the following options:

- **Text Color** – Change the color of the button's text.
- **Background Color** – Set the button’s background color.
- **Auto Width** – Automatically resize the button or define a fixed width.
- **Alignment** – Align the button left, center, right, or justify within the content block.

![](https://support.enrollnow.io/hs-fs/hubfs/Rich%20Text%20Pasting/google-1744659116619.png?width=624&height=275&name=google-1744659116619.png)

#### **Spacing and Formatting**

- **Line Height** – Adjust vertical spacing between lines of text within the button.
- **Padding** – Modify the spacing between the button’s border and its content.
  
    - Use the **More Options** toggle to adjust padding for each side individually (top, right, bottom, left).
- **Border** – Customize the button’s border thickness, color, radius (rounded corners), and style (solid, dotted, dashed).

![](https://support.enrollnow.io/hs-fs/hubfs/Rich%20Text%20Pasting/google-1744659142718.png?width=624&height=280&name=google-1744659142718.png)

#### **General Layout**

- Adjust the spacing between the button and the surrounding container (column or row).
- Use the **More Options** toggle to fine-tune padding for each side of the button’s placement area.

### ![](https://support.enrollnow.io/hs-fs/hubfs/Rich%20Text%20Pasting/google-1744659158865.png?width=624&height=276&name=google-1744659158865.png)

### **Responsive Design Controls**

The Button element is responsive and can be customized for desktop and mobile viewing modes. To access device-specific settings:

- Use the **Desktop** and **Mobile** tabs at the bottom left of the editor.
- Alternatively, click the corresponding **desktop** or **mobile** icon within the editing toolbar.

#### **Device Visibility**

You can choose to hide the button on specific devices:

- **Hide on Desktop** – The button will only appear on mobile.
- **Hide on Mobile** – The button will only appear on desktop.

When a button is hidden on a device, it will appear faded in the editor preview to indicate its limited visibility.

![](https://support.enrollnow.io/hs-fs/hubfs/Rich%20Text%20Pasting/google-1744659173923.png?width=624&height=275&name=google-1744659173923.png)

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