Recruitment Sources and Sites help research teams track where participants are coming from and where recruitment activities are taking place within EnrollNow. Properly configuring Sources and Sites improves Dashboard reporting, recruitment tracking, and study analytics.
What Are Recruitment Sources?
Recruitment Sources identify how a participant heard about or was referred to your study. Sources are used to track the effectiveness of outreach and marketing efforts.
Examples of Recruitment Sources
- Physician Referrals
- Social Media
- Community Outreach
- Email Campaigns
- Radio Advertisements
- Flyers or Tent Cards
- Word of Mouth
Why Recruitment Sources Matter
Recruitment Sources help teams:
- Understand which outreach methods are most effective
- Measure recruitment campaign success
- Evaluate recruitment return on investment
- Improve future recruitment strategies
For example, if most enrolled participants are coming from physician referrals instead of social media, teams may decide to focus more resources on physician outreach
What Are Recruitment Sites?
Recruitment Sites identify where recruitment activities are taking place. A Site can be a physical location, organization, clinic, or digital platform associated with recruitment efforts.
Sites are created under a Recruitment Source.
Examples of Recruitment Sites
- Dr. Smith’s Office
- South Florida Health Center
- XYZ County Public Library
- TikTok
Why Recruitment Sites Matter
Recruitment Sites help teams:
- Organize recruitment efforts by location or platform
- Compare enrollment performance across sites
- Assign staff responsibilities
- Track recruitment activities more effectively
- Improve operational oversight
For example, one clinic location may generate more qualified participants than another, helping teams determine where to focus recruitment efforts.
Example:
A participant may:
- Hear about the study through a Physician Referral → Recruitment Source
- Be recruited at Dr. Smith’s Office → Recruitment Site
Another participant may:
- Hear about the study through Social Media → Recruitment Source
- Engage through TikTok → Recruitment Site
Maintaining accurate Recruitment Sources and Sites helps research teams better understand recruitment performance and make data-driven decisions throughout the study lifecycle.
By associating participants with the specific Source, Site, and Strategy that led to their recruitment, EnrollNow can help teams identify the most effective recruitment methods and optimize future recruitment efforts.