---
title: Working with Recruitment Sources & Sites
description: Recruitment sources are broad categories of locations where potential participants can be found, such as hospitals, clinics, schools, stores, and online sites. Identifying all possible recruitment sou
---

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1. [EnrollNow Knowledge Base](https://support.enrollnow.io/en/knowledge-base?hsLang=en)
2. [Recruitment](https://support.enrollnow.io/en/knowledge-base/recruitment?hsLang=en)
3. [Sources](https://support.enrollnow.io/en/knowledge-base/recruitment?hsLang=en#sources)

June 18, 2026

# Working with Recruitment Sources & Sites

Recruitment Sources and Sites help research teams track where participants are coming from and where recruitment activities are taking place within EnrollNow. Properly configuring Sources and Sites improves Dashboard reporting, recruitment tracking, and study analytics.

![](https://support.enrollnow.io/hs-fs/hubfs/image-png-May-11-2026-07-16-49-4510-PM.png?width=670&height=96&name=image-png-May-11-2026-07-16-49-4510-PM.png)

### What Are Recruitment Sources?

Recruitment Sources identify **how a participant heard about or was referred to your study**. Sources are used to track the effectiveness of outreach and marketing efforts.

#### Examples of Recruitment Sources

- Physician Referrals
- Social Media
- Community Outreach
- Email Campaigns
- Radio Advertisements
- Flyers or Tent Cards
- Word of Mouth

#### **Why Recruitment Sources Matter**

Recruitment Sources help teams:

- Understand which outreach methods are most effective
- Measure recruitment campaign success
- Evaluate recruitment return on investment
- Improve future recruitment strategies

For example, if most enrolled participants are coming from physician referrals instead of social media, teams may decide to focus more resources on physician outreach

![](https://support.enrollnow.io/hs-fs/hubfs/image-png-May-11-2026-07-17-19-6811-PM.png?width=670&height=128&name=image-png-May-11-2026-07-17-19-6811-PM.png)

 

![](https://support.enrollnow.io/hs-fs/hubfs/image-png-Apr-01-2025-01-22-37-9156-AM.png?width=492&height=221&name=image-png-Apr-01-2025-01-22-37-9156-AM.png)

### What Are Recruitment Sites?

Recruitment Sites identify **where recruitment activities are taking place**. A Site can be a physical location, organization, clinic, or digital platform associated with recruitment efforts.

Sites are created under a Recruitment Source.

#### Examples of Recruitment Sites

- Dr. Smith’s Office
- South Florida Health Center
- XYZ County Public Library
- Facebook
- TikTok
- Instagram

#### **Why Recruitment Sites Matter**

Recruitment Sites help teams:

- Organize recruitment efforts by location or platform
- Compare enrollment performance across sites
- Assign staff responsibilities
- Track recruitment activities more effectively
- Improve operational oversight

For example, one clinic location may generate more qualified participants than another, helping teams determine where to focus recruitment efforts.

**Example:**

A participant may:

- Hear about the study through a **Physician Referral** → Recruitment Source
- Be recruited at **Dr. Smith’s Office** → Recruitment Site

Another participant may:

- Hear about the study through **Social Media** → Recruitment Source
- Engage through **TikTok** → Recruitment Site

Maintaining accurate Recruitment Sources and Sites helps research teams better understand recruitment performance and make data-driven decisions throughout the study lifecycle.

By associating participants with the specific Source, Site, and Strategy that led to their recruitment, EnrollNow can help teams identify the most effective recruitment methods and optimize future recruitment efforts.

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